Video Game Advertising Gets Google Adsense

Advertising in games hits a nerve when you talk to most gamers. Myself personally see advertising in games as a necessary evil. Don’t get me wrong, when I’m riding through a fantasy setting on a dragon I don’t want to drink Mountain Dew potions, or eat Sara Lee apple pies.

What video game advertising does lead to is more money, which in essence should lead to better gaming. That’s not always the case, but filling up the coffers does help in terms of hiring more staff, pushing the envelope, etc..

Google hopes to get into the video game advertising business. They’ve launched AdSense for video games. Google is starting out small, hosting ads in flash, and web-based games. Their largest partner at the moment is Konami, who will be using Google Adsense for games like Frogger and the Dance Dance Revolution series.

It will take some time to see if Google is successful in its venture to dominate the advertising market. It starts with games, and then who know where Google will try and branch out to. They’ve been more successful then not with most of its current enterprises. We’ll just have to keep an eye on AdSense for Games to see if it works.